Senior Manager CtC Consumer Experience - Football (temp until 04/2022) (m/f/d)
Herzogenaurach, BY, DE
vor 5 Min.


  • Build and execute CtC strategies to enable successful sell-in / sell-out of product ranges and services according to the category net sales and standard margin targets and also with the clear focus to drive speed
  • Act as the link between BU creation teams, Brand Marketing, Sports Marketing, Category Marketing Teams in the markets;
  • Support key brand strategies through cross-functional collaboration and execution
  • Plan

  • Support Snr. Manager and Business Unit Category Managers on the strategic global marketing plans and seasonal concepts.
  • Support the development of category / sub brand seasonal CTC plans.


  • Drive satisfactory delivery of impactful sell-in and sell-out digital creation tools to markets / channels including x-category activities where appropriate.
  • Support delivery of the required content / brand and strategic objectives on-time-in-full at key CTC milestones, e.g CTC Handover, GMM, SMM.
  • Identify process issues and support process improvement activities
  • Land

  • Support designated markets / channels in building category business plans and landing key brand priorities (eg GFR), Collaborate with and support assigned markets / channels to reach financial targets and KPI's.
  • Support on the landing on E-2-E go to market solutions for assigned markets / channels.
  • Evaluate the markets / channels to ensure proper implementation of digital marketing strategies. Regularly analyze and share business relevant information between global and markets
  • Projects

  • Participate in cross-functional and specific category projects
  • Managerial tasks and Budget Management :

  • If needed staff most suitable persons in direct report positions in alignment with HR
  • Set personal objectives, targets, guidelines and assess all direct reports
  • Steer PEP-form& online-process for all direct reports with administrative responsibility
  • Develop the functional and social skills of direct reports on and off the job
  • Project budget control as assigned

  • Specific markets / channels
  • Product Marketing
  • Brand Marketing
  • Sports Marketing
  • CTC x-functional
  • Finance

  • Specialist in business or technical skills with detailed knowledge in some areas of work or systems.
  • Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
  • Communication with Others
  • Managing Relationships and Diversity
  • Planning and Organizing
  • Analysis and Problem Solving
  • Learning and Self-Development
  • Project Management
  • Language skills : English, Another European language advantageous
  • IT skills : Outlook : Advanced
  • Excel : Advanced

    PowerPoint : Advanced


  • University degree or equivalent education required
  • 7 years relevant experience
  • As manager of Experts 0-2 years management experience required
  • At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game.

    We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs : CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers.
  • But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners : coaches, teammates, and nutritionists. We, too, know that we are stronger together.
  • Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies.
  • We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

    adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees.

    We are an Equal Opportunity Employer.

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