(Senior) Marketing Analyst (f/m/d)
McMakler GmbH
Berlin, DE
vor 6 Tg.

Job Description

  • Development and implementation of innovative solutions in the area of reporting and data analysis, as well as the creation of data visualizations and dashboards based on our data warehouse architecture
  • This includes, among other things, the conception and implementation of a holistic marketing reporting system that covers all marketing KPIs (including CPL, CPA, CPO, ROI), with the connection of all necessary data sources
  • Analysis of the marketing funnels and use of the knowledge gained from this for permanent conversion optimization, in close coordination with the marketing, BI and IT teams
  • Further development of the data warehouse and BI cockpit
  • Conception and further development of data collection and tracking with digital analysis tools (Google Analytics, Google Tag Manager, etc.)
  • You are part of the marketing team and work closely with the IT, finance and product management teams
  • Qualifications

  • Completed studies in the field of (business) informatics, business administration, information technology or a comparable qualification
  • Several years of professional experience in web / data analytics and tracking (attribution, marketing mix modeling & forecasting, customer journey analysis, cohort analysis, tag management, data layer, etc.)
  • Experienced use of Google Analytics and Google Tag Manager
  • Proficient in Excel, experience with tools such as Google Data Studio, Power BI, QuickSight, Tableau, as well as SQL
  • Strong technical expertise coupled with the ability to easily translate marketing requirements into technical concepts
  • Understanding of the different online marketing channels and their performance effects
  • An affinity for numbers and a basic knowledge of statistics are desirable in order to make a significant contribution to our growth targets with your work
  • You are able to work under pressure and have a high degree of entrepreneurial thinking, which you have ideally already been able to demonstrate in a startup environment
  • Additional Information

  • You will become part of a highly motivated and international team of development, user experience, marketing and operations experts
  • You gain the unique opportunity to experience and shape the setup of one of the fastest growing companies in Germany
  • You will work with the latest technologies and have influence over technological decisions
  • You can grow with a high degree of freedom
  • You will work at a modern office in the heart of Berlin and choose your equipment and operation system
  • You enjoy a great team culture with a lot of fun together, nerf guns and game nights
  • We are looking forward to your online application. We are looking forward to your application and will be your point of contact during the application process!

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