(Senior) Marketing Analyst (f/m/d)
McMakler GmbH
Berlin, DE
vor 6 Tg.

Job Description

  • Development and implementation of innovative solutions in the area of reporting and data analysis, as well as the creation of data visualizations and dashboards based on our data warehouse architecture
  • This includes, among other things, the conception and implementation of a holistic marketing reporting system that covers all marketing KPIs (including CPL, CPA, CPO, ROI), with the connection of all necessary data sources
  • Analysis of the marketing funnels and use of the knowledge gained from this for permanent conversion optimization, in close coordination with the marketing, BI and IT teams
  • Further development of the data warehouse and BI cockpit
  • Conception and further development of data collection and tracking with digital analysis tools (Google Analytics, Google Tag Manager, etc.)
  • You are part of the marketing team and work closely with the IT, finance and product management teams
  • Qualifications

  • Completed studies in the field of (business) informatics, business administration, information technology or a comparable qualification
  • Several years of professional experience in web / data analytics and tracking (attribution, marketing mix modeling & forecasting, customer journey analysis, cohort analysis, tag management, data layer, etc.)
  • Experienced use of Google Analytics and Google Tag Manager
  • Proficient in Excel, experience with tools such as Google Data Studio, Power BI, QuickSight, Tableau, as well as SQL
  • Strong technical expertise coupled with the ability to easily translate marketing requirements into technical concepts
  • Understanding of the different online marketing channels and their performance effects
  • An affinity for numbers and a basic knowledge of statistics are desirable in order to make a significant contribution to our growth targets with your work
  • You are able to work under pressure and have a high degree of entrepreneurial thinking, which you have ideally already been able to demonstrate in a startup environment
  • Additional Information

  • You will become part of a highly motivated and international team of development, user experience, marketing and operations experts
  • You gain the unique opportunity to experience and shape the setup of one of the fastest growing companies in Germany
  • You will work with the latest technologies and have influence over technological decisions
  • You can grow with a high degree of freedom
  • You will work at a modern office in the heart of Berlin and choose your equipment and operation system
  • You enjoy a great team culture with a lot of fun together, nerf guns and game nights
  • We are looking forward to your online application. We are looking forward to your application and will be your point of contact during the application process!

    Melde diesen Job

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Klicke auf "Weiter", um unseren Datenschutz-und Nutzungsbestimmungen zuzustimmen . Du kriegst außerdem die besten Jobs als E-Mail-Alert. Los geht's!