Senior Brand Manager (m/w/d), Health
Heidelberg, Baden-Wuerttemberg, DE
vor 1 Tg.

Want to put the boldest plans into action? As a Senior Brand Manager (m / w / d), Health at RB, you’ll have the freedom to raise the bar for activation excellence.

Senior Brand Manager (m / w / d), Health

Heidelberg, Baden-Wuerttemberg

Competitive Salary & excellent benefits package

Focusing on a dedicated market, you’ll make your mark by making sure we do the same. You’ll :

  • be responsible for managing brand P&L / or segment P&L in line with targets.
  • determine and recommend long and short term brand / segment strategy to ACMM / CMM
  • introduce new product developments into the market
  • determine and develop the whole marketing mix incl. TV copy, media planning, etc.
  • co-operate with Business Development regarding marketing strategies at the POS
  • ensure smooth running of daily business , i.e. forecasting, financial planning, marketing budget control, packaging de-sign, etc.
  • be involved in cross-functional collaboration (Supply, Sales, Trade market-ing, Regulatory, Medical, Legal)
  • be driving the local success of the brand as part on an interna-tional network
  • do strong management of external partners (Creative agencies, Media agencies etc)
  • coach younger team members
  • You’ll succeed because

    you’re a natural marketer. You :

  • Have experience in marketing models that reach beyond the traditional
  • Have worked in an FMCG setting for at least 4 years before
  • Are a proven strategic thinker, with a background in brand planning and activation
  • Are analytical in your approach
  • Have the leadership and communication skills needed to get others behind your projects
  • You will love it because...

  • our products and brands are a unique platform for mutual success : with our new sustainability strategy we offer substantial added value in the long term.
  • working in partnership is our motto : flat hierarchies, open doors and our "move instead of talk" mentality create the right atmosphere.
  • You will love Heidelberg : our modern office and numerous attractive benefits, such as a company car, flexible working hours and share savings plans are waiting for you.
  • Welcome to the team!

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