The Technology Consultant is a technical resource for Rockwell Automation
technology and products within their area(s) of expertise, capable of
articulating capability and benefits of portfolio to customers. Delivers proof
of concept, after pre-sales support, and is a trusted advisor to the sales
organization and channel. They are responsible for technical support in presales
activities for a specific range of products within a defined geography.
The technology consultant will act as the technical product expert within the
sales organization for customer pursuits. The Technology Consultant will
augment Distributor Specialist capability in areas lacking coverage. When
required, the Technology Consultant will assist in commercial marketing
activities, interface with Product Business Units and the EMEA Commercial
Engineering team, be the Point of contact for product and quality issues,
provide post sales troubleshooting when needed, and act as a local interface
Key Responsibilities :
Be the technical product expert and focal point in the region / country for the specific product range
Proactively facilitate and / or provide product based training to the sales force & channel.
Co-operate with the sales force in promoting the product range to existing and new customers with
presentations, demonstrations, proof of concepts, performance tests and / or similar activities.
Generate and present proposals.
Define and articulate product differentiators and values versus competition.
Analyze competitive product lines, have knowledge of competitor’s strategy, further define competitive
Participate in trade shows, seminars and / or similar marketing activities, offering demonstrations and
product expertise with customers where needed
Support market access (Distributor & Systems Integrators) when appropriate to ensure their capability in
articulating the value and demonstration of RA product or technologies
Assist Business Lead in launch of new products to the sales force and channel.
Validate and resolve compatibility issues of products within architectural solutions and provide guidance
to customers / sales force.
Actively seek out and participate in both formal and informal training opportunities to continuously
develop technical skills.
Update customers on new products and technology as related to customer’s industry and application
needs as a resource to the named account team.
Provide product gap and development feedback to appropriate business unit.
Share insights with regional and global peers.
Interface with Tech Support on post sales product issues.
Focus on opportunities that support Rockwell Automation’s strategy.
Understand business models, organization and go to market strategy, leverage where appropriate
Knowledge of the industry strategies, familiarity with outcome-based selling.
Understands the business drivers and KPI’s of the customer.
Keep sales and customer relationship management data up to date in tools (i.e. SFA), optimizing
activities by using tools consistently.