Global Head of Market & Customer Activation - Automotive Components (d/f/m)
Henkel
Düsseldorf, NRW, Germany
vor 5 Tg.

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage.

Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths.

If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

As our Global Head of Market & Customer Activation forAutomotive Components you are responsible for the Customer Journey Activities forOEMs’ and Tier 1’s of the automotive industry.

Are you looking to be involvedin trends like eMobility and Autonomous Driving and want to take an active rolein the transformation?

Then this position is of high interest for you!

YOUR ROLE

Develop global Marketing Strategy to bring Customer Experience for automotive manufacturers to the next level

Oversee global messaging, positioning, campaigns, promotion & product launches always seeking out for new approaches to maximize customer engagement

Drive Brand awareness and build up Thought Leadership Positioning that resonates with and motivates our B2B target audiences to engage

Collaborate and lead across the organization. You will sharpen the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership

Professionalize Lead Generation, Lead Management and Marketing Automation globally

Own and steer annual global and regional marketing communication plans in line with defined strategic initiatives, focusing on key market campaigns & innovation launches

Manage and ensure effective use of global Marketing budget

Lead a strong, international team across regions

YOUR SKILLS

Master Degree in Marketing, Business Administration or other relevant field

More than 10 years experience in developing marketing and communications strategy for industrial, multi-market strong brands.

Professional experience in Automotive industry and / or Adhesives Industry is a plus

Creative and innovative marketer with the ability to interpret insights and think outside of the box

Setting clear media objectives anchored in Henkel’s overall marketing strategy and / or campaign strategy

Inspirational leader that excites and engages others. You know how to manage, develop and support an international team

Comfortable working in a complex and fast-moving environment that values speed, entrepreneurialism, collaboration and continual experimentation with a positive and respectful atmosphere.

You have proven your high-quality problem solving and project management skills in a previous role, and have experience in leading high importance, cross-functional projects.

You have demonstrable experience of managing costs, as well as leading budgeting and cost control processes.

Fluent English language skills, German language skills would be a plus

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