At Veeva, we build enterprise cloud technology that powers the biggest names in the pharmaceutical, biotech, consumer goods, chemical & cosmetics industries.
Our customers make vaccines, life-saving medicines, and life-enhancing products that make a difference in everyday lives.
Our technology has transformed these industries; enabling them to get critical products and services to market faster. Our core values, Do the Right Thing, Customer Success, Employee Success, and Speed, guide us as we make our customers more efficient and effective in everything they do.
We are looking for a highly charged and passionate Senior Field Marketing Manager to build, evangelize and deliver world-class demand creation and lead development programs for our industry cloud solutions for life sciences.
In this role, you will create brand awareness and visibility of our commercial & medical solutions across Europe and develop and execute an integrated marketing plan to support our European pipeline goals.
The Senior Field Marketing Manager will work closely with sales, market strategists, and product marketing teams in a fast-paced and rapidly growing market.
What You’ll Do
Oversee and drive demand generation and field marketing plans to support Veeva revenue objectives growing acquiring new customers in addition to designing customer retention programs
Own strategy, development, and successful execution of targeted marketing plans that include but are not limited to field events, user events, industry events / tradeshows, webinars, demand campaigns / nurture programs, executive roundtables, etc.
Ensure alignment with corporate digital / demand generation programs (e.g., SEM / SEO, content syndication, digital advertising) and if necessary, localize to extend reach or impact
Work closely with sales teams to craft account-level marketing plans for top strategic accounts and partner relationships
Understand complex buying / selling processes involving multiple decision-makers for pharma / life sciences purchasing
Ensure effective and efficient two-way communication between Veeva field marketing and sales teams
Work cross-functionally across the marketing organization to oversee the timely execution of demand generation and field marketing plans, aligning with regional and global product marketing on content plans
5-7+ years of marketing experience
Experience in enterprise solution demand creation and field marketing
Proven ability to build relationships with sales, services, and product marketing
Experience in managing quarterly and annual program budgets
Experience in vendor management and negotiating
Integrated marketing program planning, execution, and reporting experience
Experience with sales and marketing automation systems
Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
Working knowledge of marketing demand generation best practices
Strong project management skills
Strong orientation to managing program details
Excellent oral and written communication skills
Proven ability to excel in a dynamic, fast-paced environment is extremely important
Strong team player with a positive attitude
Bachelor’s degree required
Nice to Have
Experience in a high growth software or technology company.
Field marketing experience related to CRM technology or content management
Experience with salesforce.com and Pardot preferred
Life sciences industry experience is a plus
Native language skills in German or Italian is a plus
Perks & Benefits
Allocations for continuous learning & development
Health & wellness programs