Digital Marketing Lead (m/f/d) (limited)
E.ON
Essen, DE
vor 4 Tg.

Your Responsibility

  • Leading and developing integrated digital marketing strategy with wider company marketing plans and enterprise wide planning
  • Driving the development and successful implementation of the new content-driven marketing campaign platform across the business : Future Energy Home (FEH), B2B, City Energy Solutions (CES) and Grid in all regions
  • Championing digital content strategy and assets to support best campaign models, ecosystem and conversion through sales funnel
  • Being responsible for increasing effectiveness and efficiency through best practice planning of digital marketing and social media
  • Guiding the use of PPC, SEO, email campaigns, blogs, forums, and other digital media activities and performance marketing to generate leads.
  • Leading performance measurement through rigorous approach to analytics, KPIs and ROI
  • Working with digital development colleagues to improving the usability, design, content and conversion of the company websites
  • Ensuring E.ON is at the forefront of trends and innovation in digital marketing
  • Your Profile

  • Educated to degree level, ideally with a digital marketing qualification
  • Extensive digital marketing experience gained within business undergoing digital transformation, or within a leading digital agency
  • Previous experience in a similar transformational digital marketing role
  • Overall marketing experience with an expertise in digital marketing
  • Ability to carry out all digital functions
  • Great project management, organisational, and analytical skills
  • Strong understanding of current digital marketing concepts, strategy and best practice
  • Our Benefits

    Apart of our inspiring and dynamic international working atmosphere we have following attractive employee benefits to keep you motivated and healthy :

  • flexible working hours
  • regular trainings
  • E.ON Pension Plan
  • employee share program Get a piece of E.ON
  • private car leasing
  • free parking space
  • company credit card
  • fitness club and physiotherapy
  • job ticket available
  • kindergarten places
  • family service support
  • subsidized canteen
  • Additionally we offer

  • the opportunity to shape the Energiewende
  • the chance to shape E.ON’s future
  • exciting business challenges to be solved
  • a space to develop ideas and create personal impact
  • an agile and hands-on environment
  • E.ON is committed to equal opportunities and actively promotes diversity, equality and flexibility.

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