The Junior Strategic Revenue Manager (SRM) reports to the Head of SRM serving as a key business partner for the sales and CBU / Marketing teams and integral member of the local market centre of excellence for trade promotions.
This expert role is instrumental in helping to deliver profitable growth for the category & organisation by partnering with the Sales, SDL & CBU teams to maximise the productivity and returns of the trade promotional budgets for both the company and the customer in line with the associated CBU / Brand promotional strategies.
What are we looking for?
A proven record in analysing and modelling complicated data sets and the creation of analysis tools (Excel, Databases) to aid decision making.
The ability to use this information to reach insightful conclusions and create robust recommendations ( So What’) and present outputs in an informative way.
An understanding of the commercial P&L from RRP to NSV is required, including how changes in sales and investments affect this.
What will be your key responsibilities?
Maximize the category growth opportunities achieved through trade promotional investments. Partner with Sales Teams to better understand the impacts and opportunities of trade promotions to drive growth with their customers through clear and informative reporting and analysis of promotional events.
This includes guiding and supporting KAMs / KA Analysts to perform pre and post event ROI analyses, ensuring >
80% of account level trade investments are properly assessed.
Improve Trade ROI Capabilities and trade promotional investment productivity across the organization.
Input to the creation of Compelling Trade Promotional Strategies.
Assess portfolio pricing & category profit pool performance to inform pricing strategy and execution plans. Monitor and analyse pricing information to create a holistic Price Value chain view of the MW portfolio, ensuring category, consumer, customer, company (CBU) and competitive impacts are well-understood and integrated within pack-price recommendations and execution plans.
Improve the organisations understanding of Pricing through regular and informative reporting and metrics.
What can you expect from Mars?