Digital Consumer Insights Manager NIVEA (f/m/d)
Beiersdorf
Hamburg, Deutschland
vor 22 Std.

Your tasks

The global market research ("Global Consumer Intelligence ) team plays an important role in the global Marketing for Beiersdorf’s well-known brands NIVEA and Eucerin.

As consultants and analysts we accompany the international marketing in answering consumer-oriented questions along the innovation process and steer consumer, shopper and digital research.

We drive consumer centricity across the organization and inspire with data, facts and creativity.

We challenge ourselves and our colleagues to effectively and efficiently use consumer data, facts and analyses to transform consumer understanding into business success.

You will play a key role in driving the digital transformation in Beiersdorf’s global consumer research to be better, faster, and closer to our consumers.

As Digital Consumer Insights Manager NIVEA (f / m / d), your responsibilities will include :

  • Shape the strategy for the digital transformation of Beiersdorf’s global market research unit with frontrunner state-of the art market research approaches.
  • Responsible as research lead for ad-hoc market research pilot projects based on tech & AI-fueled approaches incl. conception, steering, quality control and evaluation of the new approach.
  • If successful, implement and scale new technology within Beiersdorf.

  • Keep up-to-date with the latest tech trends by active scouting of new consumer research approaches that take advantage of rising digital technologies and artificial intelligence / machine learning, especially NLP.
  • Take a leading role in identifying lose data points, connect the dots between different data sources, identify patterns by smart analyses and derive actionable consumer insights for the business.
  • Explore new agile ways to generate consumer insights to enable sprint workstreams based on design thinking and lean start-up principles.
  • Your profile

  • Master's degree in business-related studies with a strong digital and analytical focus, preferably in statistics, analytics or computer science.
  • Several years of relevant work experience of ad-hoc market research or an analytical role in market research, marketing or related function (e.
  • g. business intelligence, business analyst).

  • Strong analytical skills (incl. statistics) and knowledge of agile methods and frameworks.
  • Proven track in the field of ad-hoc market research incl. methodologies and steering market research projects.
  • Expertise in machine learning, data mining, natural language processing and predictive modeling.
  • Strong communication skills : You are able to explain complex technical procedures and results to various stakeholders (non-tech and tech) in an understandable way.
  • Passion for the consumer perspective and topics around skin care and beauty.
  • Eager to learn about and explore emerging tech approaches and leveraging their full potential for Beiersdorf.
  • Agile mindset, deal with a fast-changing business environment.
  • Fluent in English, both written and spoken.
  • What we offer :

  • You are a pioneer in the era of digital transformation. For you to be able to make an impact we will empower you to pave the way for future-proof solutions.
  • We will support you in sharpening your market research and analytics skills on fascinating frontrunner projects and state-of-the-art tools from globally leading market research suppliers.
  • Chance to learn from our highly experienced market research team and experts from various functions and therefore in a position to continuously develop yourself
  • We encourage a flex working schedule and offer up to 2 days weekly remote work. But we are a great team, every now and then you will want to spend time with us in person.
  • ADDITIONAL INFORMATION

    You are welcome to apply without a cover letter. We look forward to receiving your application including a compelling curriculum vitae with relevant references and certificates.

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