Manager Communications Statement BU Originals & Style (m/f/d)
adidas
Herzogenaurach, DE
vor 3 Tg.

Purpose

The Manager Communications develops an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.

Key Accountabilities

  • Consult BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
  • Plan the development of short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel-
  • planning strategy based on the consumer and marketing objectives.

  • Create action plans for BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
  • Remain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular.
  • Research communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines : Digital, Social, PR and retail.
  • Coordinate global and local agencies across projects and activities for the business unit : agency briefing process and development of concepts and creative elements.
  • Direct agencies towards creative concept that meets objectives and works across disciplines, and global markets.
  • Develop of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
  • Execute and track the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
  • Ideate campaign performance post-evaluation by conducting or coordinating research and tracking project development, collating results into regular quality reports.
  • Allocate communications and advertising specific budgets and spending strategies to insure communication activities are developed with regional use and implementation issues in mind.
  • Offer support wherever needed to achieve the overall brand communications objectives.
  • Manage inter-departmental projects to ensure full tool kit deliveries.
  • Knowledge, Capabilities and Experience

  • Good interpersonal / communication skills and level of strategic thinking.
  • Experience in marketing communications, campaign development and execution.
  • Deep understanding of an ever-changing marketing landscape and experience in project management.
  • Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to manage and / or collaborate with internal and external cross-
  • functional groups : product marketing, communications, social, digital.

  • Consolidated understanding of and passion for the sports and fashion / entertainment industry.
  • Strong presentation and organizational skills.
  • Qualifications

  • Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
  • 4+ years’ industry and / or relevant work experience.
  • Fluent written and spoken English language skills.
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