Global Digital Marketing Analyst
Merial part of Boehringer Ingelheim.
Ingelheim, Palatinate, Rhineland, DE
vor 3 Tg.

Global Digital Marketing Analyst-196430

You are looking for a new professional challenge and keen to help build up a digital marketing analytics team from scratch?

Then join our newly created function supporting the strategic development of our global brands. We are currently looking for an innovative and strategic-

minded analyst who can abstract beyond measures like impressions or clicks to focus on the bigger picture, which is feeding into our brand strategy.

Tasks & responsibilities

  • In your new role, you deliver actionable insights for strategy development based on Digital Customer Engagement data.
  • Furthermore, you are the main contact for Digital Customer Engagement insights for dedicated business areas (Marketing / Medical) within the Corporate Therapeutic Areas.
  • One of your key tasks will be the exchange with global and country peers on best practices for digital marketing analytics and optimization.
  • Moreover, you deliver and own frameworks to monitor and optimize global digital campaigns.
  • Additionally, you engage external agencies if needed to deliver excellence in Digital Marketing Analytics.
  • Requirements

  • Master’s degree in Economics, Math, Computer Science, Social Sciences or similar studies and 5 years of experience in Digital Marketing Analytics
  • Ability to develop and execute strategy and a proven ability to drive results, positively influence change, and motivate others within a non-
  • direct reporting structure to take action

  • Advanced understanding of Digital Marketing Analytics (Web, E-Mail, Social, Paid, Apps), Digital Marketing B2B or B2C, as well as Multi-
  • Channel campaign analytics

  • Experience in tools such as Adobe Analytics, Google Analytics, Google Ads, Facebook Business Manager, Similarweb, Sistrix, Adobe Campaign or Adobe Target
  • Experience working in a multicultural environment or in an international position would be beneficial
  • Strong presentation skills required to be able to explain complex concepts to nontechnical audiences
  • Flexibility to occasionally travel on an international level
  • Fluent English skills, German skills would be a plus
  • Our Benefits

  • Good compatibility of work and private life
  • Good development opportunities with in-house education and various training options
  • Healthy and well-balanced food in the canteens and for take away
  • Gym and variety of company sports Groups
  • Who we are

    At Boehringer Ingelheim we create value through innovation with one clear goal : to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals.

    As a family owned company we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative and inclusive culture.

    Learning and development for all employees is key, because your growth is our growth.

    Want to learn more? Visit boehringer-ingelheim.com and join us in our effort to make more health.

    We look forward to receiving your online application!

    Contact

    For further information please contact Recruiting Services :

    Mrs. Katharina Nollmeyer, Tel : +49 (0) 6132 - 77 183119

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