Global Digital Marketing Analyst-196430
You are looking for a new professional challenge and keen to help build up a digital marketing analytics team from scratch?
Then join our newly created function supporting the strategic development of our global brands. We are currently looking for an innovative and strategic-
minded analyst who can abstract beyond measures like impressions or clicks to focus on the bigger picture, which is feeding into our brand strategy.
Tasks & responsibilities
In your new role, you deliver actionable insights for strategy development based on Digital Customer Engagement data.
Furthermore, you are the main contact for Digital Customer Engagement insights for dedicated business areas (Marketing / Medical) within the Corporate Therapeutic Areas.
One of your key tasks will be the exchange with global and country peers on best practices for digital marketing analytics and optimization.
Moreover, you deliver and own frameworks to monitor and optimize global digital campaigns.
Additionally, you engage external agencies if needed to deliver excellence in Digital Marketing Analytics.
Master’s degree in Economics, Math, Computer Science, Social Sciences or similar studies and 5 years of experience in Digital Marketing Analytics
Ability to develop and execute strategy and a proven ability to drive results, positively influence change, and motivate others within a non-
direct reporting structure to take action
Advanced understanding of Digital Marketing Analytics (Web, E-Mail, Social, Paid, Apps), Digital Marketing B2B or B2C, as well as Multi-
Channel campaign analytics
Experience in tools such as Adobe Analytics, Google Analytics, Google Ads, Facebook Business Manager, Similarweb, Sistrix, Adobe Campaign or Adobe Target
Experience working in a multicultural environment or in an international position would be beneficial
Strong presentation skills required to be able to explain complex concepts to nontechnical audiences
Flexibility to occasionally travel on an international level
Fluent English skills, German skills would be a plus
Good compatibility of work and private life
Good development opportunities with in-house education and various training options
Healthy and well-balanced food in the canteens and for take away
Gym and variety of company sports Groups
Who we are
At Boehringer Ingelheim we create value through innovation with one clear goal : to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals.
As a family owned company we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative and inclusive culture.
Learning and development for all employees is key, because your growth is our growth.
Want to learn more? Visit boehringer-ingelheim.com and join us in our effort to make more health.
We look forward to receiving your online application!
For further information please contact Recruiting Services :
Mrs. Katharina Nollmeyer, Tel : +49 (0) 6132 - 77 183119
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Analytics & Insights & Forcasting