The job :
We are seeking a Vertical Marketing Specialist Pharma & BioPharma to join our team in the CMD Life Science Division. The Vertical Marketing Specialist has responsibility for executing vertical marketing strategy, vertical content, and commercial team training for the Pharma & BioPharma market.
This position will help build and nurture the Thermo Fisher Scientific brand and utilize voice-of-customer (VOC) to gauge customer perception and formulate action plans.
The position is an integral part of the global marketing team and is a key interface with divisional marketing, strategic marketing, product marketing, commercial and regional teams.
They support marketing planning and provide a view into strategic vertical market opportunities.
Can be located anywhere remotely in the UK or remotely based in Germany or San Jose CA USA
What will you do?
Drive vertical market strategy and support annual operating plan development with multiple business units, regional marketing and commercial organization and ensure strategic plan alignment.
Plan vertical campaigns to be deployed globally. Gauge and improve marketing performance and ROI
Drive next generation instrumentation strategy with business units.
Identify, build statements of work and project manage collaborations with Key Opinion Leaders.
Capture Voice of Customer to be repurposed in various marketing tactics.
Build sales training content in the enablement of the commercial organization.
Manage and grow perception and visibility Thermo Fisher Scientific products, workflows and services to the Pharma & BioPharma industries.
Utilize VOC to validate change.
Contribute to campaign messaging and create go to market deployment strategies.
Analyze and report out market, competitive, and application trends as well as new workflow opportunities for the assigned market areas.
Design and manage post-launch product workflow specific campaigns to support growth initiatives for the assigned market areas.
Who we are looking for :
Minimum Requirements / Qualifications :
Bachelor’s degree in Life Sciences, Biology, Biochemistry, Pharmacology, Chemistry, Medicinal Chemistry or Analytical Chemistry.
MSc, Ph.D., or MBA highly desirable.
5 years’ work experience with analytical or scientific technology and specifically Mass Spectrometry and Chromatography.
Significant instrument market knowledge and keen understanding of Pharma, Biopharma or BioProcess industries. Work experience in those industries is highly desirable.
Commercial, sales training, project management, product management or product marketing experience would be an advantage.
Ability to travel up to 25%.
Knowledge, Skills, and Abilities
Knowledge of formulating global and / or vertical strategies.
Ability to improve marketing ROI to directly impact revenue.
Excellent strategic thinker with solid written and verbal communication skills.
Ability to plan, execute and measure with a strong sense of urgency to drive results.
Skilled in formulating and managing collaborations, sharing strategy, socializing tactics and reporting project progress.
Strong ability to form relationships with Commercial and Business Unit counterparts and influence without authority.
Ability to respond to commercial, market and internal stakeholder needs.
Highly self-motivated with the ability to manage and prioritize multiple parallel projects.
Ability to capture and interpret qualitative and quantitative Voice of Customer (VOC) or Voice of Key Opinion Leaders (VOKOL)
Ability and confidence to engage with KOLs.
Ability to distill key product or workflow tenets into impactful value propositions and marketing content
Demonstrates Thermo Fisher Scientific values Integrity, Intensity, Innovation and Involvement.
What’s in it for you?
We offer excellent opportunities to progress your career along with training and a chance to be a part of a growing successful organization.
About us :
As the world leader in serving science, our work is more than something that fills our days. When you’re part of Thermo Fisher Scientific, you’ll do challenging work, and be part of a team that values performance, quality and innovation.
With revenues of $20 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world.
Each one of our 70,000 extraordinary minds has a unique story to tell. It’s not just a career, it’s a chance to realize your best professionally and personally.
Join us and contribute to our mission enabling our customers to make the world healthier, cleaner and safer.