Marketing Manager BU DACH m/f
ontex
Lotte
vor 3 Tg.

Ontex is a leading international producer of disposable personal hygiene solutions for all generations. We distribute in more than 110 countries through leading retailer private labels, as well as under our own brands.

The group employs over 11,000 employees, spread around the world. Ontex is listed on Euronext Brussels and is part of the BEL20® index.

We are a fast growing company where people are the most valuable asset. To support our continuous growth and reinforce our team in Lotte we are looking for a Marketing Manager.

Job purpose & main responsibilities and key tasks

To develop and implement the right Marketing strategies (brands and product) and fit to channel tactics to maximize the impact on turnover and profitability derived from the Sales & Marketing plan.

He / she leads the full scope of Marketing within the BU and supports the Strategic Planning process in accordance with ONTEX’s overall business objectives and strategies.

  • Analyse DACH Healthcare inco market, competitive activities and potential of the different routes to markets
  • Actively participate in the development of the HC-DACH strategic plan based on the divisional input and analysis of specific local market needs and opportunities, and develop a clear marketing plan to support implementation of the BU strategic plan
  • Implement the agreed plan by optimising the full marketing mix (Price, Product, Place, Promotion ) and define the distribution targets
  • Design the necessary tools and analytical systems to measure performance and accordingly plan, communicate and implement improvement recommendations where necessary including the win / loss deals
  • Develop and implement communication campaigns to support the implementation of the agreed strategy in all selected sales channels across DACH and analyse the results vs set of clearly defined objectives
  • Manage the marketing budget : Prioritise resource allocation, deploy resources strategically and monitor budget to ensure execution and efficient use of resources across brands and channels and brief selected agencies as necessary
  • Adapt the global brand / product strategy to the local needs, guide and monitor its implementation in DACH
  • Support the commercial team to realize their sales targets by providing training and sharing concept presentations
  • Take full responsibility for all customer events (exhibitions and trade days) ensuring alignment with company procedures and policies relating to marketing events
  • Be the key driver for B2B and B2B2C initiatives.
  • Responsibility to read, understand and adhere all company policy documentations.
  • Ownership of product management
  • Develop the marketing function & organisation
  • Coach, support, enable and challenge the product manager (and potential other direct reports)
  • Be a proactive member of the DACH management team and the divisional marketing team ensuring cross-functional and international collaboration and best practice sharing
  • Job requirements

    Complexity and challenges

    Accountability and scope factors

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