As Head of Market Italy you will be responsible to position Zalando as the starting point for fashion in Italy. You will define the country’s long term strategy and you will be accountable for the country's business performance.
WHERE YOUR EXPERTISE IS NEEDED
Develop, execute and lead Zalando’s Market Strategy to meet the business and growth KPIs for the Italian market, in strong alignment with Fashion Store peers
Be on top of market, consumer development and trends to define the local customer and commercial proposition (e.g. assortment, innovation, convenience, marketing, operations, etc.
and its translation into functional KPIs
Through thorough KPIs analysis, ranging from marketing to operations, you will steer business performance on a market level to capture commercial opportunities in strong collaboration with Supply, Convenience and DX (P&L responsibility in our matrix organization)
Deliver best in class Marketing campaigns working very closely with the central marketing teams
Manage the entire media spend (brand and performance) in the Italian market (in close alignment with the local marketing lead and the central functions) with the goal of maximizing the effectiveness of our investment both across measurable and non-measurable channels
You will be the spokesperson for the Italian market
WHAT WE’RE LOOKING FOR
You have gained 10+ years of work experience in consumer-oriented commercial leadership roles; Ideally General Management scope and within an Ecommerce setting.
You are an expert on the Italian market, you understand our customers there and you have a strong local network.
Proven track record in planning and executing Go-to-market strategy. Deep expertise in reaching and engaging user / audience segments through a targeted value proposition and market strategy.
Experienced in applying latest insights and KPIs to strengthen the market position and to drive market share growth and revenue
Strategic commercial and marketing mind, able to translate customer needs and commercial opportunities to a sound plan that yields results on both short-term and mid-term.
You have a broad experience in leading teams through inspirational leadership and coaching
You think fast, work proactively and always keep on top of things even in a very dynamic and fast-paced environment
Communicating with your colleagues in English & Italian is a breeze
PERKS AT WORK
A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere.
Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
Extensive onboarding, mentoring and personal development opportunities and an international team of experts
Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills.
All employment is decided on the basis of qualifications, merit and business need.