Digital Content Manager (f/m/diverse)
Munich, Germany
vor 22 Std.

Successful Digital Transformation will be key to ensure strong business in the future for GSK. This position plays a key role in the transformation of our business, whilst helping the organisation step by step to develop into D2C.

Ensuring a seamless and best in class Consumer experience along the Consumer journey, will be a key differentiation factor versus competition.

As a result, the way how we communicate to and target our Consumers, will be a key driver of future business performance.

Being Digital Content Manager (f / m / diverse) within our GSK Consumer Healthcare Team You will be responsible for :

  • Content strategy across all digital channels (Marketing and Commerce)
  • Content Operations : You will be driving progression and optimization of the Marketing Landing pages (including Websites, platforms, App products, services, shops) to increase traffic (and conversions & leads), better tell our story, measure its effectiveness across engagement (conversion rates, funnel generation, and revenue when possible) and derive actions to improve performance in the future
  • Content Creation : You will oversee all content creation activities for the organisations including website, shops, services by working closely with the Marketing Team & Shopper Team to devise a content strategy that aligns with the company's wider goals
  • Aligning, building and implementing strategy on content in Digital Marketing and commerce domains (e.g. landing page design, layout, functionality and analytics in cooperation with Performance Marketing Manager)
  • Measuring effectiveness of content assets e.g. landing pages along the purchase funnel (awareness, consideration, trial), whilst deriving actions to improve performance in the future
  • State-of-the-art digital executions for our portfolio landing pages resulting in seamless & best in class user experiences
  • Creation of strong hypotheses to improve landing page KPI's using knowledge of usability, design, copywriting and web architecture in A / B variations
  • Driving ownership and innovation within the topic on new technologies and best practices to improve conversion rate performance, customer engagement and to deliver against key metric
  • Communicating & collaborating with various stakeholders, development, tech & design teams on GLO & LOC level to implement A / B tests
  • Building internal expertise in the Organisation from informational website management to call to action management
  • Developing a robust digital commerce content strategy including excellent tracking mechanisms, manage databases while serving as the online content writer, editor, and designer for the websites, to make them shoppable
  • You are experienced in :

  • Drawing up content strategy and You are capable to evaluate technical website / landing page feedback to properly brief production agency partners to fix issues
  • Producing smaller landing page projects as well as other content assets
  • Creating and implementing content strategy for shops, e-retailers
  • LPO, CRO, A / B, multivariate split testing, as well as basic web analytics
  • Using (hands-on experience) CRO tools similar to Optimizely, VWO, ClickFunnels, as well as website analytics tools like Google Analytics
  • Web design : good background and front-end HTML / CSS / JS skills that adhere to best practices and cross-browser / device usability or quality assurance testing
  • Good understanding of user experience and mobile usability principles to optimize for audience segments
  • Creating content strategy for e-commerce platforms and continuously optimizing it
  • Content Management Systems (CMS), Product Information Management (PIM), and / or Digital Asset Management (DAM)
  • Fluency in English ideally combined with fluent German language skills (written and spoken)

  • LI-GSK
  • If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

    GSK is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, covered / protected veteran status or any other federal, state or local protected class.

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