Events & Field Marketing Lead
Berlin, GB
vor 1 Tg.

About Zylo

Zylo is the leading enterprise SaaS management platform that transforms how companies manage and optimize their SaaS applications.

By providing transparency of SaaS spend, license utilization, and user feedback, Zylo provides one SaaS system of record, empowering business leaders to discover, manage, measure and secure their SaaS investments.

Job Description

SaaS changed the way software is purchased. Zylo is changing the way software is managed. Zylo is defining a new category of software management, and we think that’s a pretty awesome opportunity.

We want you to share in our vision of unlocking the power of SaaS by helping organizations discover, manage, measure and secure their SaaS applications.

Zylo is looking for an exceptional, data-driven Events and Field Marketing Lead to develop and execute our overall event and field marketing strategies.

Reporting directly to the Director, Outbound Marketing, the Events and Field Marketing Lead is detail oriented and is an expert in creating highly engaging online and in-person events that drive pipeline and directly impact business goals.

What you will do :

  • Work with the Director, Outbound Marketing to develop, coordinate and execute conference and field event strategies based on objectives like lead generation, brand awareness, customer engagement, thought leadership and pipeline
  • Work with Marketing team to develop multi-channel marketing campaigns to support pre- and post-show promotion and engagement
  • Responsible for all pre-show planning and event coordination including but not limited to : coordination of sales needs, securing venue spaces events, creating, gathering, and shipping support materials and collateral, pre-and post-show communications with internal team, attendees, prospects, customers, and partners
  • Support demand generation and pipeline efforts for online and offline event-based marketing programs that compliments our ABM strategy
  • Own the event session agenda across our digital and in-person in events, including creating the complete session schedule, managing speaker selection, and gender diversity ratios, producing a run-of-show, coordinating speaker logistics, leading tech rehearsals, and working with our internal team members and external partners to ensure a successful event
  • Identify and manage events such as industry conferences, webinars, field marketing, and prospect and client-facing events based on target market
  • Create and maintain an annual field marketing strategy and calendar with detailed proposals for events including timelines, venues, vendors, staffing, and budgets
  • Collect input and feedback from sales and other internal stakeholders to identify new opportunities and help achieve sales and marketing pipeline
  • Own metrics and reporting for all event efforts including lead generation, conversion rates, pipeline contribution, and awareness metrics.
  • What you will bring :

  • Minimum of five years of experience working in marketing, preferably in the B2B technology space
  • Equal parts creative thinker and result-driven
  • Consistent record of building successful partnerships with sales teams to craft programs that are results driven in their approach
  • Clear and thoughtful communicator (verbal and written)
  • Willingness to travel up to 35% of the time and ability to attend all customer, prospect and company events in-person that we are engaged with.
  • Zylo is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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