The Assistant Director Events & Outreach DACH is responsible for implementing integrated marketing activities and campaigns for DACH that generate leads, accelerate the sales cycle, and builds / strengthen relationships with our clients through multiple marketing channels to ensure the successful development, delivery and maximum impact of the annual business plan.
The primary responsibility of this role is implementing the event strategy for the region.
The role will lead activities that bring those strategies to life. The Assistant Director Events & Outreach DACH will work closely with many parts of the organization, including the sales teams to develop and execute a regional demand generation strategy.
Responsibilities include :
Work with members of the global and regional marketing team to deliver high quality events that generate inbound enquiries.
This could include exhibitions, conferences and seminars, as well as online webinars.
Draw up event contracts for signature and OFAC screen where appropriate
With limited direction, manage assigned budget for assigned events to ensure maximization of ROI.
Manage all aspects of event management and planning stand design, collateral, giveaways
Nurture a positive event culture with the sales teams, with co-operation from sales leaders
Agree event messaging with the regional and global marketing team
Manage the regional Akkroo account
Assist with KPI reporting on DACH events
Contribute and adhere to the marketing event playbook, and evangelise with colleagues
Initiate event follow-up campaigns and co-ordinate with the sales team
Report quarterly on the success of events, including lead numbers and subsequent sales
Develop timeline and assign responsibilities; manage stakeholders to ensure all aspects, follow-up, are on track; Highlight issues that could negatively impact effectiveness and results.
Significant in B2B event marketing
Experience with both outbound, inbound and demand generation marketing tactics, including email preferred
Significant experience with financial services and / or technical solutions is a plus.
Strong leadership, strategic / critical thinking and people skills
Knowledge of and an aptitude for CRM, ideally Salesforce
Experience managing and negotiating with outside agencies and third-party vendors.
Experience managing, negotiating and executing contracts
Proven ability to influence and negotiate with senior level stakeholders
Fluent in German and English
Ability to lead large scale, cross functional marketing projects
Proven experience with continuous improvement processes
Conflict resolution skills to enable strategically positive outcomes / partnerships is required.
Strong presentation skills
Proficiency using Microsoft Office (Word, Excel, PowerPoint)