Senior Manager Strategic Marketing CKD
Boehringer Ingelheim
Ingelheim, Palatinate, Rhineland, DE
vor 6 Tg.

OUR COMPANY

At Boehringer Ingelheim we develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals.

As a family owned company, we focus on long-term performance. We believe that, if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.

Today, we are powered by 50,000 employees globally who nurture a diverse, collaborative and inclusive culture.

The Position

We are looking for an agile Senior Manager Strategic Marketing to join our pipeline marketing team to cover development assets primarily in the exciting new field of Chronic Kidney Disease (CKD), and possibly also asset(s) in NASH (Non-Alcoholic SteatoHepatitis) or obesity.

In this role within the Corporate Therapeutic Area Cardiology / Metabolism / Respiratory (TA CMR) you will drive commercial leadership for a designated span of assets and indications and will lead the strategic marketing through development stages from pre-start of development to late stage development for handover to launch preparation teams.

This role will report into the Global Head of Marketing TA CMR / Established Products and Pipeline.

Our CKD pipeline assets build on BI’s aspired entry into CKD with empagliflozin and is an indication area with tremendous unmet need of our patients.

Despite other medications now reaching the market for CKD, it is still a nascent area with upcoming therapies still leaving very meaningful unmet need.

Thus, with limited in market precedence to date, a marketer will have little competitive precedence to learn from. Agile thinking and comfort in working in unchartered waters will be key in this nascent area.

We are driven by the purpose to help our patients suffering from unmet need, with no to limited therapeutic options to date.

We invite you to join our effort to improve our patients’ lives.

Tasks & Responsibilities

The Senior Manager Strategic Marketing for CKD, within the corporate Therapeutic Area Cardiology / Metabolism / Respiratory (TA CMR) will directly drive and lead marketing activities across development stages of designated assets.

The Senior Manager Strategic Marketing for CKD represents a very visible, and key Marketing role, with personal representation of commercial asset assessments and strategies up to higher BI committees, with C-level chairpersons.

  • Lead strategic marketing primarily for CKD assets (can include NASH or Obesity assets), through the overall asset lifecycle from Start of Development (SoD) milestone.
  • Drive 360 commercialization activities : from SOD to Proof of Clinical Concept (PoCP), with the option to become more dedicated to a single asset from Pre-launch to launch.
  • Activities include, but are not limited to : Patient, customer and competitive insight development, e.g. stakeholder mapping, patient and therapeutic flow assessments, competitive positioning assessments, patient flow assessments, advisory board preparation, co-leading primary research efforts with insights managers, etc.

    Product positioning, e.g. target product profile shaping, evidence plan development, Product strategy planning, e.g. shaping of desire patient flow in an area without therapeutic precedence, go-to-market modeling, shaping of patient advocacy strategy, forecasting, early brand planning, etc.

  • Represent own assets in regular reviews of disease-area strategy, as well as in the shaping of portfolio strategy in the disease area.
  • Activities include, but are not limited to supporting regular updates of BI’s indication strategy for CKD, implementing respective strategic initiatives.

  • Represent commercial value needs across all customers, to comprehensively inform Evidence Plans for each designated asset.
  • Drive BI commercial leadership for assigned assets based on the disease-area strategy and asset lifecycle (CKD focus).
  • Ensure designated single asset strategies are aligned with the overarching CKD indication / portfolio strategy, and that the strategies also ensure the commercial leadership aspired by the overarching indication strategy.

  • Stewardship of cross-functional project-work with interface across Market Access, Patient Advocacy, Epidemiology, Market Research, Medical Affairs, Clinical Development, Research, Regulatory, etc.
  • Represent commercial views and drive commercial decisions on multiple project teams for respectively assigned assets.

    Requirements

  • Master’s Degree in Science or related field and / or MBA
  • Longstanding work experience within the pharmaceutical industry, reflecting in-line brand marketing and pipeline strategy
  • Extensive years of pharmaceutical marketing experience preferred
  • CKD pipeline marketing experience strongly recommended, not mandatory
  • As CKD is a nascent therapeutic space without approved therapies, launch and / or in-market brand experience in a respectively nascent indication (no or very limited Tx precedence) area is clearly preferred
  • Demonstrated ability to drive commercial thinking without existing in-market precedence in a given therapeutic area is clearly preferred
  • Experience launching product(s) in underdiagnosed disease areas preferred
  • Demonstrated ability to translated patient or customer insights into successful product differentiation attributes
  • Ability to interface with senior management levels in corporate as well as the focus markets
  • Product launch and people leadership experience in an OPU is a plus, i.e. global marketing experience preferred, fallback would be regional experience
  • Strong analytical and project-management capabilities, and demonstrated agility to manage complex project-work
  • Demonstrated ability to drive innovative and disruptive thinking to achieve TA ambitions
  • EFFECTS OF COVID-19

    We will continue to hire talented people and we look forward to receiving your applications. As a result of COVID-19, we have introduced alternative working arrangements to ensure that our employees can stay safe and healthy, because the health of our employees is among our top priorities.

    At all company locations, we work remotely whenever possible. Additionally, we are now hosting virtual video interviews for applicants.

    During the limited in-person interviews we still have during this time, we pay special attention to distance and the hygiene rules recommended by the Robert Koch Institute.

    New employees who do not start on site in production or the laboratories are sent the necessary IT equipment, our Welcome Days take place online, and we plan to conduct their onboarding training virtually whenever possible.

    WHY BOEHRINGER INGELHEIM?

    This is where you can grow, collaborate, innovate and improve lives.

    We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices.

    In addition, learning and development for all employees is key, because your growth is our growth. We also offer a competitive salary, generous amount of vacation time, and numerous benefits towards your wellness & financial health and work-life balance.

    Plus, an onsite gym (Ingelheim), in-house doctor and best-in-class cafeterias and coffee bars to keep you energized and healthy.

    To learn more about what benefits could be waiting for you, please visit our Career area.

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