Seeking an experienced online and offline marketing manager with deep insights of Chinese travelers and local Chinese residents .
Responsible for overseeing marketing, promotional, and advertising efforts of Alipay. Leveraging Alipay App ( Discover section) to drive a complete Online-
to-Offline user experience and transactions.Responsible for regional marketing campaign design and execution. Working closely with China headquarter team in Hongzhou / Shanghai to align overall customer acquisition strategy, branding focus / events, and to continuously drive Alipay’s customer value propositions.
Primary customer targets are : (1) Chinese travelers (2) local Chinese residents, including study-abroad students. Key responsibilities include :
Customer Insights : Familiar with the needs of Chinese travelers, Chinese residents (where to go, what to see, where to eat, what to buy, common issues).
Channel Development : Identify local Chinese channels to partner and drive Alipay usage and brands.
Branding : Understand Alipay brand strategy, positioning, messaging, and value propositions. Create and manage effective online and offline campaigns to increase brand recognition.
Offline Marketing : Cultivate capable partners to design and produce advertising materials for in-person / in-store marketing events
Digital Marketing : Create, execute, optimize online marketing campaigns. Create campaign with clear measurements, leverage data to continuously improve results and increase conversions.
Social Media : Manage Alipay Lifestyle accounts to drive customer engagements.
Partnerships : Cultivate Marketing Partners to recruit merchants (i.e. restaurants, retail shops, and more) and to run marketing campaigns by creating and managing online discount offers.
Key Merchant Account : Manage key merchant account, enable Key Accounts’ marketing teams to actively leverage Alipay App and Lifestyle account to drive transactions.
Budget : Owns annual marketing and operation budget. Complies with company budget approval request processes and execution.
Languages : Fluent in Chinese, English and German.
6+ years’ experience including marketing or product management in a consumer facing online and offline retail / services industry;
Master degree is highly desired. BAT working experience is a plus.
Highly analytical and strategic, flexible and adaptive, able to shift the role from strategy to day to day tactical operations constantly.
Able to work independently and also a good team player, share the company core value and commit to meet the deadlines under time constraints.
Strong verbal and written communication skills with excellent Excel and PPT capabilities
Fluent speak and writing English and Mandarin Chinese is mandatory.