Purpose & Overall Relevance for the Organization :
Bring consumer and sport insights into your concepts
Execute the category direction
Work with all creation functions to deliver product concepts
Create ranges within the category from both an image and commercial point of view
Key Responsibilities :
Proactively manage range direction
Propose a clear strategy for the range and how to move it on
Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
Actively analyse business, draw conclusions and propose action steps
Strong knowledge of product information systems and the interlinking functions clarity on respective timelines
Good level of product expertise to create industry leading products
Actively execute spot buying (e.g.buying existing fabrics or already developed / existing styles at supplier)
Be considered as a range expert by markets and retailers
Prepare and present your ranges and business related topics - with respective audience in mind - by using relevant structure and content
Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
Key Relationships :
Maintain a strong relationship and ensure constant dialogue / feedback with business unit and across other BU s cross-functional team ( Design, Fashion Operations ,CtC, Materials, Costing, Planning) markets and relevant key retailers
Knowledge, Skills and Abilities :
Transport information clear and effectively negotiate skillfully
Cooperate well and effectively to maintain and develop trustful relationships
Work independently as well as part of a team
Plan and prioritize daily working time effectively with the ability to work in a fast paced environment
Knowledge of respective product category
Strong analytical skills, be solution driven and result oriented
Ability to travel
Actively interested in lifestyle and / or fashion
Passion for sport
Requisite Education and Experience / Minimum Qualifications :
College degree, preferably in marketing / business / textile / fashion
Minimum of 2-3 years Product Marketing experience with APP, FTW or ACC background
Experience in trade, vertical retail business model or sales is helpful
Fluent in English
PC skills (MS Office programs, especially PowerPoint and Excel)
At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game.
We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs : CONFIDENCE, COLLABORATION and CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers.
But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.
COLLABORATION . Every elite athlete relies on partners : coaches, teammates, and nutritionists. We, too, know that we are stronger together.
Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies.
We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees.
We are an Equal Opportunity Employer.